Key accountabilities:
- Establishes sales proposition, initiative, or marketing strategy with the direction from partnership distribution channel
- Oversees current offerings and comes up with initiatives for new products or services
- Researches and analyses market trends, demographics, pricing schedules, competitor products analysis, and other relevant information to form marketing strategies
- Works closely with internal Sales Management team, Product Development, Actuarial, and Marketing teams to develop suitable product & marketing solutions, propositions, and initiatives for the channel and deliver quality launch.
- Screen through and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects both internal and external.
- Communicates with various vendors, advertising agencies, printers, and other services to help marketing projects come to fruition
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important partnership meetings
- Works within the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
- Adjust marketing campaigns and strategies as needed in response to collected data and other feedback
- Provide technical advice that results in improving business and enabling customers to solve a problem
- Carry out tasks, such as the preparation of customer and distributor reports, to support the implementation of projects to time and quality standards.
- Develop and maintain positive partnership relationships by meeting regularly with partners when no specific initiative is underway.
- Anticipate customer needs, monitor trends in order to identify and recommend changes to business processes, customer service or products.
- Provide specialist advisory support to internal clients, by being a focal point of contact for resolving technical issues within function or unit, to ensure that there is no misalignment between policy and practice.
- To develop propositions related to this business.
- To ensure achievement of annual sales target.
- Lead a team develop new products and services that are in line with company’s vision and missions To ensure the product that the company supply is of high quality
- To ensure our sales channel are equipped with product knowledge it’s benefit and usage
- To manage research & development (Product)
- To plan and get all the approval on the R&D plan and R&D timeline
- To study research for new product and get approval for new product and natural products
- To manage product development and get the approval for each of the natural product formulation
- To manage research on product and approved product improvement
- To manage research & development (Service) Manage Planning and Approved R&D Plan and Timeline
- Manage Research for new services and approved new services
- Manage service development and approved services
- Manage research on services approved service improvement
Essential Skills:
- Degree in any discipline preferably in finance / marketing / business administration; Insurance qualification will be an added advantage
- At least 5 years of relevant working experience in financial institution; preferably with experience in life insurance industry, product development and marketing proposition development.
- Strong Business Acumen
- Sales and Marketing Management
- Digital marketing and/or brand & communication relevant experience added advantage Strong organizational and project management skills
- Marketing strategies formation; Insurance; Database Handling; Consumer Behaviours
- Exposure and or experience in digital marketing is of fundamental importance
To apply for this job please visit dlsconsultancy.