Analyst, Strategy & Insights

Key accountabilities:

• Involved in Student Recruitment planning and analysis for the company’s Higher Education. o Co-develop student number and revenue targets as well as trendlines for measurement and tracking
• Generate relevant data via the CRM system to facilitate analysis; align/streamline CRM analyses to reflect any updates in business requirements or needs.
• Track sales pipeline performance vs. target by week, cycle as well as annually vs. past trends.
• Work cross functionally with the recruitment, marketing and academic teams to analyze lead/ lag indicators and identify performance levers or issues
• Produce relevant business performance insights highlighting potential opportunities, risks and implications
• Review and propose recommendations for sales, and marketing initiatives.
• Evaluate and update monthly student number forecasts into the financial system based on assumptions and/or feedback on performance outlook.
• Support the annual 3-year budget planning and analyses
• Constantly monitor the environment: technology, market trends and competitive landscape to highlight growth opportunities and new markets.
• Mine and synthesize internal/external and primary/secondary sources of data and trends (including database / dashboards)
• Work collaboratively with other cross functional teams to:

• • evaluate portfolio and pricing strategies
  • correlate competitive performance with revenue analyses
  • distill insights to support business building plans
• Implement market research for timely delivery of information to contribute to decision-making
• Perform annual comprehensive programme review analyses
• Measure / forecast market size in terms of student population and evaluate potential for new programmes
• Support new programme development process with research where necessary to facilitate decision making
• Budget, recommend and plan research (based on business needs & challenges)
• Manage research projects that align business questions to research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings

Essential Skills:

• Degree in Business Management / Marketing / Finance / Economics/ Statistics or other management-related disciplines.
• At least three (3) years of working experience, with at least one (1) year in Sales/Marketing/Financial Analysis/Research.
• Experience in Salesforce /CRM is required.
• Knowledge and skills in CRM tools
• Sales tracking and analyses.
• Knowledge of market research and consumer insights.
• Knowledge and skills in computer software. E.g. Microsoft software applications.
• Proficient in English, Bahasa Malaysia and/ or Mandarin.
• Strong AMP o Attitude – Value driven & good work ethics.

• • Motivation – Highly self-motivated in achieving results.
  • Passion – Passion for performance

• Data Driven and analytical in planning and decision making.
• Detail oriented and methodical.
• Project Management capabilities and able to plan, disseminate and monitor effectively to ensure success of project.
• Excellent presentation and communication skills.
• Team Player. Experience in working across levels in broad and complex organisations and believes in achieving results through collaboration
• Willing to work beyond normal working hours and during weekends.