Digital Marketing – Search & Social Specialist

Key accountabilities:

  • Able to translate the digital strategy set at the senior level into daily tactical execution.
  • Able to train/coach others on the team to ensure tactics are executed flawlessly.
  • Responsible for performing many of the basic, yet critical functions within the search team. These tasks can include, but are not limited to, keyword/copy creation, troubleshooting, testing, billing, Trafficking and Q/A. Finally, this role must be able to clearly articulate the outcomes of the tactics and the strategy to our stakeholders.
  • Plan, manage, and execute paid search and paid social campaigns— including but not limited to account auditing, setup, strategy development, organization, management and optimization utilizing multiple SEM platforms and third-party tools for example, 4C, Adobe Media Optimiser, Google Adwords, Bing.
  • Optimize accounts on a regular basis to improve campaign performance to drive KPI success and account growth.
  • Ability to work with content, SEO and web developers to develop ideal paid search & paid social campaigns according to key KPIs and long-term goals.
  • Develop and implement test strategies, including but not limited to bidding, copy, positioning, etc.).
  • Write ad copy, monitor competitors, and evaluate query traffic, keyword research, and day-to-day account maintenance.
  • Work closely with sub-teams within marketing and communications department to develop fully integrated campaigns.
  • Source and identify new opportunities for marketing and communications team where relevant and necessary.
  • Monitor, analyze and report performance results on a daily, weekly, or monthly basis (as required by the marketing/communications team and other stakeholders) plus make sound recommendations & actions based on the data.
  • Effectively manage day-to-day operations and be aware of new digital concepts, best practices, and trends.

Essential Skills:

  • 3 – 5 years of hands-on experience in using Google Adwords, Facebook Business Manager for small to large scale business/clients with expert knowledge of SEM and Paid Social.
  • Strong working knowledge of Adobe Media Optimiser, Search 360, and any/other Facebook Marketing Partner (FMP) is a plus.
  • Strong knowledge of Google Ads, Adobe Analytics and Bing Ads is preferred.
  • Bachelor’s degree in Marketing, or related fields.
  • Ability to communicate effectively, both orally and in writing.
  • Solid understanding and working knowledge of the digital landscape including but not limited to programmatic buying, video, display, search, social, programmatic and marketing analytics.
  • Analytical individual with a clear technical mindset and experience working with various data sets.
  • Proficient in Excel, with demonstrated ability to organise and consolidate multiple data sources for analysis and reporting.
  • Ability to strategize, analyse performance, self-manage and meet multiple objectives in a dynamic and fast-moving environment.
  • Driven, proactive and detail-oriented individual with proven technical and analytical aptitude, with a curiosity for testing and innovation.
  • Goal driven individual who strives to understand performance objectives and KPIs to develop successful programmatic strategies.
  • Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment.
  • Good understanding of end-to-end process in marketing, sales, and service.
  • Efficient use of budget.
  • Passion for delivering great work and meaningful results with an eye for detail.
  • Able to work well in a team (collaborative spirit) and able to work under pressure.
  • Able to successfully handle multiple tasks, prioritise and meet deadlines.
  • Excellent time-management and organisational skills.
  • Strong ownership, accountability and learning mindset.
  • Enterprise mindset is an added advantage.

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